When you need to advertise a property, staging is a great tool to have in your repertoire, whether you’re a broker, a real estate developer, a builder, or a home seller. As a result, your property will not only look fantastic, but it will also be functional. Discover how to make the most of staging in your real estate marketing!

The need for house stagers has increased as the real estate market has recovered from the crisis. The numbers back up this growing interest: According to research conducted by the National Association of Realtors last year, 62 per cent of seller’s agents discovered that staged properties spent less time on the market. About a third said staging a property boosted the price by 1 to 5%, while 28% said it increased by 8 to 10%. Considering that the design team have the vision and ability to transform an empty flat into a sought-after listing, including home staging to a company’s services, seems like a perfect match.

Today’s top 12 ways to expand your home staging business

1. Contact your previous clients and follow up with them

Your previous clients should be the simplest to persuade since they are familiar with your work and the type of home staging service you can provide.

Clients, on the other hand, are busy and prone to forgetfulness. They require us to serve as a constant reminder of our presence. If you haven’t heard from your previous clients in a while, call out and tell them about your future initiatives, news, and events. It’s impossible to predict what the next project or recommendation will come from. When searching for a new project, send out a newsletter. Clients would contact because they were reminded that they had a project due soon.

2. Optimize your website

Your website is much more than simply a location to show off your work; it’s also a vital sales tool for your company. It’s on all the time, even while you’re sleeping. So review it regularly to ensure that your website looks good is easy to navigate and explore. Then, sign up for Google Analytics and see how your website works if you haven’t already.

3. Regular website upgrades will also assist in improving your SEO

Blogging can help you improve your SEO (search engine optimization ).

The purpose of having a website is to be found on the internet. Because your webpage is a lead generation platform, it’s critical to understand how to be found online by potential consumers. Take advantage of video marketing to leverage SEO benefits. You have to create aesthetic videos of your properties, process them with a good real estate video maker, and distribute them across various social channels. 

Your search engine results will improve if you visit your site regularly to maintain it fresh and relevant. This is why blogging is a simple and effective approach to increase backlinks (when other websites link to yours), authority, and SEO rankings while also educating potential clients.

4. Keep an eye on your marketing strategy

Consistency and tactics are required for successful marketing. You can’t just test one marketing strategy and then abandon it; you won’t have adequate data to make informed conclusions about whether or not what you’re doing is working. Invest time and money in Real estate video marketing and get ahead of your competitors. 

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Use free resources like social networks, e-newsletters, written notes, and face-to-face visits to spread the word about your company. You might also consider advertising to get your name out there.

5. Maintain a clear understanding of your audiences and service offerings

What is your ideal customer’s problem, and how do you solve it for them? What are their requirements? What are they searching for in a stager? First, you should conduct market research and examine your client base to determine your ideal client. You’ll be able to pinpoint your target consumers’ pain issues far more quickly and easily once you know who they are. You may then customize your service offers to their specific requirements.

6. Price your business wisely 

Pricing may appear difficult, but it doesn’t happen overnight. You’ll need to figure out what it costs to run your firm and how much money you’ll need to break even. You will be able to grasp the larger picture of expanding your business if you comprehend and know your data.

7. Get off your couch and into the world

You will never contact anyone or acquire any employment by sitting at home. So while using social media and getting your business out there is crucial, it will never replace face-to-face interaction, especially in a field like real estate.

After all, it’s a people business. Someone likes to live with clients they like. So get out there and start attending meetings and events, meet agents, brokers, and influencers, and get your business noticed.

8. Advertise

It was highly common to sell homes on Craig’s List when I initially started my home staging business. 

You can find your customer groups for free using platforms like Google and Facebook. While Google and Facebook charge for ads, there are several free options to learn more about your target demographic. These programmes can help you find useful keywords for SEO and discover further about your demographics.

9. Optimize your website for local search

Customers must be able to locate your website as well. So, to ensure that relevant clients can discover you, focus on local SEO and mention your service area properly across your website.

10. Carefully consider your company’s brand

For house stagers, design is a crucial notion. As a result, you must ensure that your branding and the layout of your websites and advertising material are consistent with your style and appear professional. Customers are unlikely to believe your design talents if you’re attempting to persuade them that you can help their house appear lovely, yet your website looks sloppy.

11. Make a plan for online content

Start an online content marketing plan. Your weblog or post it on social media about designing, house selling recommendations, and other things your target clients might be interested in. With a Youtube page or podcast, you could get even more imaginative.

12. Collect ideas for design

Design trends and consumer preferences are likely to alter during the life of your business’s existence. Because your ultimate objective is to attract those consumers, your style should move along with it. As a result, it’s critical to keep studying and becoming inspired by new ideas on Pinterest or interior design publications.

Wrap up

To sum up, follow the above tactics to grow your home staging business with real estate marketing. 

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