6 ways for any business to increase their marketing collateral

All businesses constantly look at ways to become more efficient leading to being more profitable or offering a better service. To build on an existing customer base, increased ways of raising awareness need to be investigated so that what is on offer or provided is read by more people. While digital means provide one way of achieving goals, the demand for printed materials is still very much out there.

Not everybody understands the Internet or wants to make orders online or download apps to their mobile devices. Therefore, it is a good idea to go down another route to cover all bases and ensure that any business has the marketing collateral to get their message across in the following 6 ways.

1. Having professionally printed books and catalogues allows those receiving them to read them at their own pace and put them in their bags while travelling. They create the right impression and a permanent way of getting a message across. Many people find them easier to use than digital forms, and it takes them back to more relaxing times. It offers businesses opportunities to show pride in what they offer, especially when produced with perfect binding.
2. Business and thank you cards are wonderful things to hand over and mean more to many people than receiving an SMS. Again, it adds professionalism, with a quality business card creating a great initial impression while receiving a greeting or thank you card shows that thought and effort have been put in which will be recognised by the recipient. Maybe those in construction will be handed one by someone explaining why every contractor in Australia requires a builder’s license.
3. Flyers are a great way to draw attention to an upcoming event or promotion, as they can be hand-delivered to properties, or given out on the street. It catches attention and can instantly inform those receiving one of times, dates, and venues, often increasing the chances of them attending.
4. Having stickers and labels as part of a marketing armoury provides fantastic opportunities. They can be stylish, and attractive, and they are certainly in fashion with those of all ages. Handing them out at events often sees them being placed later in lots of different locations, which provides further free advertising.
5. Having the right signage made by an expert team adds further professionalism and can be used as an information tool as well as simply advising customers that a shop is open and their hours of business. They can also strike the right impression when placed in commercial properties. Maybe such signage will be on display at a local theatre.
6. Nothing adds a bit of class more than having personalised products produced. Receiving a bottle of water with a logo, or perhaps a coffee mug with company branding raises awareness and a reminder every time it is picked up. 

Printed items, whether books, brochures, magazines, cards, or personalised souvenirs are fantastic ways to promote a business and add to its marketing strategy.