Did you know 57% of businesses have gotten at least one customer from their blog?
Blogging is just one form of digital marketing, so imagine the impact you might see if you utilize multiple forms of this fantastic marketing option.
If you feel confused about digital marketing, you’re not alone. It can be tricky figuring out how to stand out online. Thankfully, we can help!
Please keep reading to learn our top 15 digital marketing tips to get you excited about your company marketing initiatives again!
1. Optimize Your Website for Mobile
More people browse online using their phones than ever before! If your website only works on a desktop, you could be missing out on many opportunities to convert people into paying customers.
The highest priority task in your digital marketing plan should be optimizing your site for mobile users so more people can enjoy your website and learn more about your business with ease.
2. Claim Your Business on Google
Many people turn to Google to find what they’re looking for online. A quick search brings up reliable results, and your business might be one of them.
Unfortunately, if you don’t claim your business through Google, you’re disadvantaged. People won’t see your business contact information, website, reviews, etc., on their screen as they would if you claimed your business.
Taking the time to claim your business and fill in all the relevant information you can should another item on the top of your business marketing plan.
3. Make Reviews a Priority
As mentioned above, when you claim your business on Google, one feature is people being able to leave reviews. Nearly 79% of people use online reviews to make informed purchasing decisions.
Can you imagine all the sales you’re missing out on if there isn’t a place for people to look at reviews?
You not only want to make leaving reviews possible, but you want to make it the standard. A great way to do this is by responding to all reviews, encouraging people to leave them after they make a purchase, and potentially offering an incentive for them to do so.
4. Differentiate From Competitors
Your competitors have many of the same marketing ideas you do. So how can you make your content stand out?
The key is to research what type of content they put out there. Then, once you get a feel for the content, you need to figure out how you can differentiate yourself and do it better.
For example, you might post updates on social media more often, be on different sites, or work to publish higher-quality content.
5. Post Regularly to a Blog
The majority of online businesses today have websites, but not nearly as many have blogs. Your blog can be built right into your website and can quickly draw traffic to your site.
Not only this but sharing helpful information on a blog can position you as an expert in your field, which increases your credibility and makes people more likely to trust purchasing from your site.
6. Focus On SEO
Search engine optimization, or SEO, is the practice of using specific tactics to make it easier for search engines to understand your content. SEO makes it much more likely for your website to rank high in search results, potentially even on the first page!
For example, using specific keywords can help make it easier to understand the purpose of a particular blog post.
You can work SEO into your regular digital marketing routine without extra effort to see better results.
7. Don’t Write Off Email Marketing
At one time, some people believed email marketing was a dying practice. However, that belief has changed as more and more companies see great results from their email marketing efforts.
The key is to balance appearing in people’s inboxes to share helpful information and sending out so many emails it becomes spammy.
Try sending out emails with helpful information such as monthly newsletters, sale notifications, new product alerts, etc.
8. Utilize Chat Bots
Have you ever gone to a website and had a chat box pop up in the corner to see if you need help? These chatbots are helpful for people who need assistance finding something specific on the site without searching for it.
It’s even better if the chat allows people to talk to a live customer service agent, but starting with an introductory discussion can still be helpful.
9. Create Relevant Social Media Accounts
Social media is another vital aspect of your digital marketing strategy. Being present on sites like Facebook and Instagram can increase brand awareness and act as a funnel to drive people to your site.
If you create social media accounts, post high-quality content regularly. It also helps to engage with people when they comment or send messages so they can see you value their opinion.
10. Branch Into Video Marketing
Video is much more impactful than seeing words or pictures on a screen. This impact is why big companies pay a lot of money to develop and showcase commercials.
Commercials don’t have to be on TV, though. They can be on your site or social media. Even creating short videos for marketing purposes can have a significant impact overall.
Videos are also a great way to differentiate yourself from your competitors.
11. Utilize Paid Ads
Free marketing efforts are helpful, but some of the most effective marketing strategies cost money.
Paid ads are an effective marketing tool. Utilizing PPC ads through Google or Facebook can draw people to your site that never would have heard of you otherwise. In addition, you can target these ads to reach your ideal customer.
12. Know Your Analytics
When doing digital marketing, the most important thing to keep in mind is your analytics. If you put all this effort into marketing but ignore the results, you miss a significant opportunity.
Ideally, you should be able to glean detailed reports from your website to make changes when it’s not performing as it should be.
Check out Sitecore Boost to see how you can get deeper customer insights and make the time and money you spend on marketing well spent.
13. Focus On Authenticity
All of your company marketing needs to be authentic to reap good results. You need to avoid coming off overly pushy or pretending your company values things they don’t.
For example, don’t include information about sustainability being something your company values if none of your practices put this at the forefront.
Try to be open and honest about your company values and mission, and use language the average person finds comfortable and easy to understand.
Using concise and accessible language makes it easier for customers to relate to your brand.
14. Make Use of Guest Post Blogs
Utilizing a blog is helpful, but guest posting on other people’s blogs doubles your marketing effort.
Guest posting is when you create a blog post for another blog that contains a link back to your site. The benefit of this process is reaching a new audience and offering them the opportunity to learn more about your business.
Guest posts bring more traffic to your website, and more visitors mean more sales.
15. Don’t Forget About Branding
Whether you’re posting on social media, creating a website, posting flyers, or doing any other form of marketing, you need to keep branding in mind.
People should be able to tell your company apart from others by the name and company colors, your logo, font choices, etc.
You want your audience to be able to find your content easily on new platforms and associate your products with your brand. The easiest way to do this with digital marketing is by using your logo as your profile picture and sticking as close to your business name as possible when creating usernames.
Applying Digital Marketing Tips Can Boost Your Business
With so many businesses advertising their products and services online, standing out can feel like an uphill battle. How do you stand out in a world of endless digital content?
Applying these 15 digital marketing tips should help you quickly establish a marketing plan and create an online presence that sets you apart from your competition.
If you can find a way to stand out online, your growth potential is unlimited! So why not apply these tips ASAP and see what benefits from doing so?
If you found the information in this article helpful and would like to read more about growing your business, please check out the site!
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